JULIUS MEINL – INTERNATIONAL POERTY DAY OFFICIAL POST STAMP
March 21 isn’t just the spring’s debut but also International Poetry Day—a day Julius Meinl, the premier Viennese coffee maker, has turned into their signature event. Short summary of event: walk into a bar, pen a poem, hand it to the bartender, and grab your free cup of Julius Meinl coffee. In 2017, we amped up this iconic event to touch even more poetry-spirited souls.
Collaborating with the Croatian National Post Office, we launched a special edition, one-off stamp for March 21. The deal? Send your poetic feels to anyone for free and you can still score that tasty Julius Meinl brew. The impact? We snagged a prime spot in the day’s top TV news. A nod to how, even in our digital age, genuine human connection still reigns supreme.